Appointed to the board as an independent non-executive director, providing strategic oversight and constructive challenge to the executive leadership team.

• Member of the Audit and Risk Committee, responsible for challenging internal controls and organisational risk
• Contributed to major strategic decisions including a full organisational rebrand, office relocation, and company-wide technology implementations
• Provided independent challenge and guidance on significant financial decisions affecting the Chamber's direction
• Supported governance frameworks ensuring accountability and transparency across the organisation

Evolved Foursquare Group's consultancy expertise into an AI-powered SaaS platform for frontline and deskless workforce management, digitising years of operational knowledge into a scalable product now handling millions of work activities per year across multiple industries.

• Defined and led the full strategic direction: product vision, go-to-market, technology architecture, and commercial model
• Designed and implemented an AI assistant (Poppi) using large language models, agentic tool systems, and retrieval-augmented generation (RAG) for automated workforce management
• Built a rules-based automation engine with 32 trigger types for operational workflows, replacing manual management processes
• Made all core technology decisions across the full stack: Next.js, React, Supabase (Postgres), Stripe billing, and cloud infrastructure
• Developed an API platform and integration layer for third-party connectivity
• Led product strategy across shift scheduling, task management, team communication, compliance, and gamification
• Designed digital transformation projects in key accounts to replace legacy systems with AI-first systems

Board relevance: Direct and up to date experience in AI strategy, digital product development, data architecture, cyber security considerations, and scaling technology in regulated environments.

Founded a health and safety consultancy providing health and safety and food safety services to the hospitality industry, serving hundreds of customers throughout the COVID pandemic.

• Built and scaled the business through unprecedented operational challenges during the pandemic
• Designed and implemented the Covid-Safe Audit Scheme (2020–2023), auditing hundreds of venues across our local city region
• Delivered independent audits adopted as public-facing quality marks by hospitality venues
• Managed end-to-end client relationships across a diverse portfolio of hospitality operators

Board relevance: Hands-on experience in regulatory compliance, independent auditing, crisis-period leadership and building a business from zero in a regulated sector.

Full accountability for the strategic direction and operational performance of two-thirds of the business by revenue.

• Developed and implemented a strategic growth plan, increasing revenue by 15% in year one to deliver the highest-grossing year in the company's 22-year history
• Delivered the most profitable financial year in the company's history within the first 12 months
• Reduced company debt by 50% within the first year through financial restructuring and cost control
• Led a full company rebrand and e-commerce platform build, delivered ahead of schedule and on budget
• Managed an office relocation project, delivered ahead of schedule and within budget
• Held operational accountability across HR, sales, finance, administration, and marketing
• Fulfilled all statutory director duties including shareholder management and stakeholder relationships

Board relevance: Statutory director experience, strategic planning, financial restructuring, P&L accountability, and stakeholder management at board level.

Established a new training centre as an independent profit centre with full P&L accountability. Grew monthly revenue from £500 to £40,000. Achieved most profitable centre in the company.

Managed a portfolio of key client accounts through a period of organisational change.

Managed up to 24 staff at any one time across multiple stores in the North West.